Marketing Techniques - Superbowl Commercials

Notes:

Intel 360 replay
-makes everything "epic" (making pancakes, brushing teetth, wtc.) (appeal to humor)
-celeb: Tom Brady (emotional appeal)
-target audience (TA): 18-50
-male slant (sports, bathroom humor)

Turbotax
-do you taxes anywhere (even on a wall)
-Humpty Dumpty gives a sense of nostalgia & appeal to humor
-TA: 16-50

Budlight
-builds friendships
-non-continuity editing system (man giving toast at wedding, flashback montage of their friendship, back to the wedding toast)
-emotional appeal
-TA: 21 and up
-male slant


Reflection (How can I use these techniques to advertise my magazine?):

I can certainly use celebrities to market my magazine. I can use photos of popular celebrities on the front cover of my magazine to appeal emotionally to my target audience. Articles about the celebrities would further entice the audience. Since my target audience is females ages 13-23, I would specifically choose attractive, young male celebrities and well-liked young female celebrities. I could also use an appeal to humor by making the subtitles on my magazine cover witty.