Research: Digital Distribution

Many print forms of media have moved over to a digital platform in order to reach a larger audience. For example, The New York Times created a website to accommodate for the decrease in readers of print. They then charged users after a certain number of free articles to increase revenue. Magazines similar to the magazine Lindsey Sanchez and I are creating (Elysian) have also created digital platforms. Many of them have websites and even apps for easy access from cellphones and tablets. Seventeen magazine is a leader on the digital front their website (Seventeen.com) and app (Seventeen Now). By distributing a magazine on the internet, more people are able to access you magazine more easily. It will therefore increase the popularity of the magazine which will increase the magazine's audience. If a magazine has a large audience, they will be able to charge more for advertisements in their print magazine as well as their digital platforms. This will obviously bring in more revenue.