Research: Digital Distribution

Many print forms of media have moved over to a digital platform in order to reach a larger audience. For example, The New York Times created a website to accommodate for the decrease in readers of print. They then charged users after a certain number of free articles to increase revenue. Magazines similar to the magazine Lindsey Sanchez and I are creating (Elysian) have also created digital platforms. Many of them have websites and even apps for easy access from cellphones and tablets. Seventeen magazine is a leader on the digital front their website (Seventeen.com) and app (Seventeen Now). By distributing a magazine on the internet, more people are able to access you magazine more easily. It will therefore increase the popularity of the magazine which will increase the magazine's audience. If a magazine has a large audience, they will be able to charge more for advertisements in their print magazine as well as their digital platforms. This will obviously bring in more revenue.

Marketing Techniques - Superbowl Commercials

Notes:

Intel 360 replay
-makes everything "epic" (making pancakes, brushing teetth, wtc.) (appeal to humor)
-celeb: Tom Brady (emotional appeal)
-target audience (TA): 18-50
-male slant (sports, bathroom humor)

Turbotax
-do you taxes anywhere (even on a wall)
-Humpty Dumpty gives a sense of nostalgia & appeal to humor
-TA: 16-50

Budlight
-builds friendships
-non-continuity editing system (man giving toast at wedding, flashback montage of their friendship, back to the wedding toast)
-emotional appeal
-TA: 21 and up
-male slant


Reflection (How can I use these techniques to advertise my magazine?):

I can certainly use celebrities to market my magazine. I can use photos of popular celebrities on the front cover of my magazine to appeal emotionally to my target audience. Articles about the celebrities would further entice the audience. Since my target audience is females ages 13-23, I would specifically choose attractive, young male celebrities and well-liked young female celebrities. I could also use an appeal to humor by making the subtitles on my magazine cover witty.

Research: Distribution of Magazines

Once a magazine is created, it must be sold. After the articles have been written and edited, the pictures have been taken, and then whole thing has been artfully compiled together, it is sent to a publisher. The publisher will then print the magazine and distribute it to he sold. There are many different publishing companies. Seventeen Magazine, the most popular American teen magazine, originally used Primedia. However, in 2003, they were acquired by the Hearst Corporation, one of the nation's largest diversified media companies. Its major focus is on newspapers and magazines publishing and distribution. The magazine's publisher will put the magazine on news stands and in stores to be sold.

Revision 1

I have decided to do another photoshoot for my magazine. I plan to place makeup on a solid backdrop. I did this originally, however I would like to improve the lighting and also add more makeup products, jewelry, etc. I will then use photoshop to cut out the objects and place it on the white TOC page  of my magazine similar to the picture of a Seventeen Magazine TOC included below. I am also considering changing up the coloring, such as making each section of TOC (beauty, celebrities, etc.) a different color.