3rd Quarter Submission

CCR 3 & 4

3. My production skills have greatly developed throughout the production of this magazine. I learned how to use publisher, a program which I had been unfamiliar. I am now capable of creating a two page spread on Publisher. I also developed interview skills; I wrote interview questions and conducted said interview about Kylie Lip Kits with a peer. I also improved my photography skills while doing photoshoots for the magazine, especially for the cover. Another skill I developed through this production was using Google Blogger to post about the process.

4. Many different technologies were integrated into this production. I used Publisher to create the pages of the magazine, including the flat plan, cover, table of contents page, and two page spread. I also used a Canon Rebel camera to take pictures for my magazine, including the cover photograph and other images in the magazine. Google Blogger was used to document the production process.

Revision - Page Numbers

 My original submission of my magazine lacked page numbers. I have since added page numbers to the bottom outer corner of all pages where they are necessary. I used the font Bell MT to be consistent with the rest of my magazine. I also chose to write "Elysian / November" (each edition would obviously have its proper month printed in place of November) on each left page of the magazine and "Elysian.com" on each right page of the magazine. I chose to include the magazine's website as an advertising strategy. These additions add to the house style of the magazine and therefore improve our branding.

Revision - TOC

I revised my table of contents page for my magazine. Lindsey Sanchez and I worked together and altered both of our table of contents to ensure that they followed a house style for our magazine. I added a grey gradient background to mine. I also changed the titles and subtitles from being word art to normal text. Page numbers were added along with "Elysian.com" for advertisement and branding purposes. Below is a picture of my old table of contents (first) as well as my new one (second).

CCR #2

2. How does your product engage with audiences and how would it be distributed as a real media text?

My product would be distributed as a real media text in bookstores such as Barnes & Noble and supermarkets like Publix. It would also be distributed on our website which would be http://elysian.com, and mobile app. Certain articles will be published on Twitter to increase our audience. The product would engage with audiences through posts on various social media platforms, including Snapchat and Instagram. This will allow our audience to stay updated on the magazine and also comment their opinions. We will also conduct polls after each monthly issue to see what our audience likes and dislikes about our magazine, therefore allowing us to create the best version of Elysian.

The Battle of New Orleans

Print journalism has been greatly affected ans hurt by the increase in new technology, especially the Internet. The Times-Picayune, a newspaper in New Orleans, has greatly adapted to this change. Due to the fact that many people find information on the internet, American newspapers lost more than half of their advertising dollars in just five years. The Times-Picayune was no exception and lost 42% of advertising revenues in these years. Strategies to increase revenue include charging core readers a monthly fee while allowing visitors x amount of free stories each month, raising the price of the paper, and shoring up Sunday circulation. Many jobs have moved toward sports and entertainment rather than news. The Michigan model was eventually brought to New Orleans. Thus, many employees at the Times-Picayune were fired. They were replaced with younger staff that were skilled at technology and could be paid less. Also, the "river of news", a blog-style rollout of stories, was adapted. Reporters are also expected to increase their inventory so that there is more information from fewer workers.

CCR Draft 1

1. How does your product use or challenge conventions and how does it represent social groups or issues?

My magazine product both uses and challenges conventions. "Elysian" uses conventions in the sense that it is advertised similarly to how other magazines are advertised (using a celebrity to create emotional appeal, online version of the magazine, etc.). It also has similar articles such as makeup reviews, fashion stories, and horoscopes. However, my product also challenges conventions by including important news stories that will keep the audience informed and educated about what is going on in the world. It represents young women of many different social groups. It also focuses on social issues, especially ones such as women's rights and racial equality.

Research: Marketing

There are many ways to market a magazine. One way is through professional conversations. Having an expert in the area that your magazine focuses on talk about your magazine not only advertises it, but also adds credibility. Features are a great way to market a magazine. For example, magazines similar to my magazine like "Seventeen" and "Cosmopolitan" use subtitles to highlight important stories. They might advertise interviews with popular celebrities or reviews on new products to encourage people to buy the magazine. Another great strategy is to use humor. Customers are more likely to remember a magazine if they made them laugh.