The Battle of New Orleans

Print journalism has been greatly affected ans hurt by the increase in new technology, especially the Internet. The Times-Picayune, a newspaper in New Orleans, has greatly adapted to this change. Due to the fact that many people find information on the internet, American newspapers lost more than half of their advertising dollars in just five years. The Times-Picayune was no exception and lost 42% of advertising revenues in these years. Strategies to increase revenue include charging core readers a monthly fee while allowing visitors x amount of free stories each month, raising the price of the paper, and shoring up Sunday circulation. Many jobs have moved toward sports and entertainment rather than news. The Michigan model was eventually brought to New Orleans. Thus, many employees at the Times-Picayune were fired. They were replaced with younger staff that were skilled at technology and could be paid less. Also, the "river of news", a blog-style rollout of stories, was adapted. Reporters are also expected to increase their inventory so that there is more information from fewer workers.