Brand Identity for Magazines

The magazine industry seems to be dying, but no form of media will ever truly die. For every magazine that goes out of business, four new ones are created. There are four times as many magazine titles today as there were in 1978. Magazines rely a lot on revenue from advertising and often sell their magazine subscriptions for cheap (i.e. $5 for a year subscription). Bookazines are glossy, thick editions that are more expensive and are selling well. Having a brand identity with a specific style in color, design, and photography is very important.